While most of us are transfixed on X Factor for two high-haired reasons, have any of you noticed the weird TalkTalk ads before the break?

Well forget skipping out to make the tea this week ? because Page 3 favourites Kelly, Danni and Ruth will be starring in it.

The ads are created by fans who log on to talktalk.co.uk/xfactor and use their webcam plus any gadget with a light to 'Brightdance',  ie create a lasting pattern on the screen that TalkTalk's clever software recognises.

The girls used a mobile phone, iPod and torch to create brightly coloured hearts  - and the ad will be shown during this Saturday's show.

Danni said: "We had a great time on the day and tried a variety of different drawings a lot of them we didnt get right but in the end we managed to stop giggling and get a few good drawings done.